The Possibility Club

Richard Freeman’s special guest this week is Pete Jenkins.

Pete Jenkins is an international speaker, adviser and trainer in Gamification, topping the world rankings of Gamification influencers in 2016.

Pete founded his company GAMIFICATION+ in 2000, although it was a far more straight-forward IT company to begin with. He has since advised and trained companies of all sizes, both in the UK and internationally, on the use of Gamification.

Pete is Chair of the International Gamification Confederation and has been Entrepreneur in Residence at the University of Brighton for 8 years. As well as researching gamification for HR at CROME (the University’s Centre for Research on Management and Employment), he lectures on gamification and entrepreneurship at undergraduate and post-graduate levels.

Pete is also Practice Director (Gamification) at Intelestream Inc. in Chicago, a strategic advisory company in Customer Relationship Management (CRM) and digital product development.

We spoke in November 2018 about the fundamentals of games, the ethics of play as way to drive the behaviours of others and why everyone should spend a bit more time using Lego.

Useful links:


Pete’s website

Lego Serious Play methodology (Wiki)

Richard Thaler (Wiki) (Quartz, 2017)

Michael Lewis – The Undoing Project, 2016 (Amazon)

Ideas Street – Gamification for the Public Good at the DWP (The Guardian, 2011)

Official Minecraft wiki

Grend Theft Auto wiki

Fortnite wiki

Lego video games wiki

Pokemon Go wiki

Superbetter gamified app

Gamification Europe

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The Possibility Club is powered by always possible – and we run transformational workshops for small and medium businesses who want to make better decisions or unlock some practical thinking around a noisy or seemingly unsolvable problem. These are fun, serious, practical and slightly mind-blowing workshops that will guarantee will get your ideas moving again.

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Richard Freeman appeared for always possible and this podcast is produced and edited by CJ Thorpe-Tracey for Lo Fi Arts.


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