As more areas invest in new identities, Design Week speak to designers and councils about why this is a growing trend, the benefits a visual brand can bring to a locality and the ethical issues to consider.
From small communities to entire boroughs, new place brands are cropping up at an increasing rate.
Thought to boost tourism, attract investment and boost morale among local people, design studios are being called in to create visual identities for various destinations, in the hopes that a strong brand will bring a range of benefits.
But how effective is place branding and why are so many local authorities and areas investing in it?
has published a new article in Design Week exploring the growing trend.
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