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A simple guide to design thinking

Inkbot Design: A Simple Guide to Design Thinking – The Process and Definition

It doesn’t matter if you are an engineer or an artist by profession – everyone has an inner designer within their hearts.

Being a designer is far more than just creating intricate logos or visuals for a business or a start-up.

It englobes a whole process of creation and complex problem-solving, all centred around the user.

We believe that a simple guide with actionable steps can help out anyone to think like a designer.

It all comes down to breaking down complex thoughts into comprehensible steps that anyone can follow and create personal works of art.

Design thinking and marketing go hand-in-hand.

Writers are unable to create good content for designers without understanding the thought process behind it.

Let’s get right to it and see how you can guide your thinking towards creativity.

The Principles of Design Thinking

Before breaking down the whole process of design thinking, it is worth having a look at the four principles that all design activity should follow, as described by Christoph Meinel and Harry Leifer, from Hasso-Plattner-Institute of Design at Stanford University, California:

“The human rule: no matter its purpose, all design activity is social in nature. This means that any social innovation will ultimately bring you back to the human-centric point of view.

The ambiguity rule: Meinel and Leifer believe that ambiguity is inevitable and that designers must preserve this ambiguity, by experimenting at the limits of their knowledge and ability, to see things differently.”

The redesign rule: because basic human needs remain unchanged, no matter how much society changes. This means that all new design is, actually, redesigning the way people fulfil these needs.

The tangibility rule: prototypes are a way of making ideas tangible, for designers to communicate them more effectively.

Following these principles, the design thinking process can be broken down into a few different steps: deconstruct, ideate and create.




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